How to build your network in network marketing business? – Ann Fisher

Ann has succesfully builded a network of 700 distributors working for the company selling health products to the consumer market. In this interview I asked Ann what is network marketing and how does it work. Ann also shared the story of what made her start working this way and told me about her experiences in her 25 years network marketing career.

Greg: Hello Ann, how are you?

Ann: Hi Greg, fine thank you. I’m very pleased to be invited to be on your show today.

Greg: Great! I’m really glad, especially after we had a couple of chats way back in London, and, from what I heard about you, I’m really excited to have you here on the show and share your story with the rest of the world.

Ann: Yeah, thank you. I appreciate it. Yeah, it’s a fun story.

Greg: Yes. So let’s go into it, but before we actually go into the story mode, I will ask you a general question about Network Marketing business. What is Network Marketing, and how does that work?

Ann: Well Greg, Network Marketing is an alternative method of moving products or services from a manufacturer to a consumer. In a traditional method, you might go from a manufacturer, to a lot of times, an exporter, because a lot of times they’re from foreign countries, into an importer, into a whole seller, into a retailer. So there’s a long chain of people who go between a manufacturer and the final consumer, and of course, each part of the chain must make a profit, and there’s a little bit added to each section. So the final price that hits the consumer is of course a great deal higher than the actual manufacturer cost. But in Network Marketing, the product will move from the manufacturer to the consumer, through private individuals, rather than through all these companies in the middle. And the money that would have been paid to the distribution channel, are paid to the private individuals, for their work, and helping to move those products, using probably the oldest and most effective form of marketing, word of mouth.

Greg: So this sounds so clear, and this explanation just, opened my mind on network marketing opportunities now, because now I can see that once the price of selling the stuff goes down, due to the fact that there’s only one person involved in selling, the product or the money could be spent on improving the product or the other stuff, how can you see that?

Ann: Oh, yes. Actually, the money can be spent by the manufacturer on research and development, improvements, watching marketing trends, so that they can get ahead of those trends and get into the right market for the right time. And it’s kind of a symbiotic relationship between the manufacturer and the individual distributors because the manufacturer is dependent on the distributors in order to get its product to the market, but the distributors are dependent on the manufacturer to supply a good product and a good marketing channel, so that they have a good business as well. And by rewarding those people who are actually effective in moving the products company develops a lot of loyalty.

Greg: Now, from the customer point of view, from the buyer point of view, people often, that’s what I have the impression of, people often have no trust to direct selling because that’s what it is. Like you said, ‘word of mouth’. So it’s usually like, a friend of ours who’s selling a kind of stuff or the people on the street we meet, they sell some stuff. People prefer sometimes to go to the shop and see the products on the shelf and buy it off the shelf, rather than have someone around and showing them the product in their own home. Is that your impression as well?

Ann: I suppose, there’s all kinds of people in the world and people have different preferences sometimes. Some products that are sold in network marketing are just not available in the stores. And one of the reasons they’re not, is that the manufacturers chose network marketing, because it’s the story that helps the people to understand what the product does. Sometimes a thirty second advertisement just doesn’t give you all the facts. And that’s what word of mouth advertising allows, is for people to be able to explain the benefits better and to go through in more detail, the products and service with the person and give them an individualize and personal service. So, while some people may prefer to go to a store to buy certain products, there are a lot of people who really do enjoy that personal touch and the individualized tailoring exactly what they need, and helping them to understand how it’s going to help them. The store can be rather impersonal as well.

Greg: Yeah. Yeah. It sounds really awesome! Like you care, you spend your time caring about the needs of your customer, rather than just to sell things on the shelf and not thinking about the customer.

Ann: Absolutely. And you’re not very successful in the network marketing business or a direct sale business if you don’t care about the needs of your customer. That is what makes it a successful business. It’s caring. 

Greg: Yeah. So like, I guess in your… It’s over twenty years. You mentioned that you’ve started in 1989 with network marketing?

Ann: Oh, no! I got out the calculator last night. That’s twenty five years!

Greg: That’s a long time in this type of business! So you must be an expert! And numbers tell the story. You have nearly seven hundred distributors working for you. So it sounds like a big success. So can you tell us that story? How do you start working in this type of business? What made you to go into network marketing?

Ann: Oh, it’s really a funny story. But probably one that a lot of people will relate to: I was a young mother at the time, had two children, and a third on the way. My husband and I were kind of having an out of cash experience. We were struggling, we were struggling for money. And my car broke down! I just had a terrible time. No breaks, and the car was parked, and it took months before we could scrape together enough money, to get the break fixed. Oh, Greg. It was so funny! When I went out to actually finally go to get the car fixed, it is been sitting in the drive way for so long, that a tiny little sapling had taken root and was growing through the boot of the -.

Greg: No way!

Ann: I’m not kidding you. It was pitiful. As if this car was held together with rust. Anyway, we managed to scrape together enough to get the car going, but the last straw happened when I was out one Sunday with my children in the car, and as I said, I was about six months pregnant. The roof of the car split open, and it had been pouring down rain, and just poured water on me and the kids. And it was just like, that’s the last straw. And my husband said look: ‘I know you need a car, but there’s just no way, we can do anything.’ I’m talking about even buying a used car, Greg. There’s no way we can do anything, unless we find a way to get more money. And that is when, because he really wanted me to stay home with the children. He didn’t want me to work at that time. I was doing a little, tiny part time job, working at a university, teaching some math courses. But I was mostly at home with the kids. I wasn’t really bringing in a lot. And we decided that, network marketing or direct sales offered an opportunity for me to continue to be at home with the children, and yet to be able to generate that extra income. So I found the company that I was happy with. Then I took off and I generated that money I needed to get that car. And it was just a pure motivation of needing cash. And I think, ‘there’s always a reason why people begin to look for extra work, why would you look out find a job for extra work.’ There’s always some motivating factor. For me, that was it. That was the start of our network marketing career. Now, that network marketing company which I started when I lived in America did not survived. I worked with it for a few years, and I build a little group in that company, and I learned an awful lot of things and I certainly made the money I needed at that time. But that company did close, and in the meantime, I’ve been moved to England. I got a job over here. My husband and I both were working, and we turned to network marketing again because our pension’s expert came and sat down with us, and he said, it was back in early 80’s, well mid 80’s, the stock market has crashed. He said: ‘This is what your pension’s worth.’ And he laid it down the table and we just looked at it and we’re just scratching our head and we’re going, ‘what are we going to do?’ ‘Are we going to plow more money into pension?’ ‘We’re going to – what are we going to do?’ And we made the decision that it was crazy to keep throwing money into the pension at an excessive rate, if the bottom could fall out of the stock market and leave us stranded. So we decided that we would turn to network marketing again to earn extra money. And that extra money, we would use to fund investments. Which we did, over the years and we grew that business, and grew that business. Now, that brings us up to about 2003. At which time, a little about a year before that, 2002 sometime like that. The company that we had been working with has again closed. And we had not been working in networking for about a year, when someone called me to talk to me about Morinda. And at that point, we were not in a financial distressful situation. We had enough money to do what we wanted to do and business wasn’t high on my mind, starting a new business. But I listen to that friend and I said, actually, I actually said to her, ‘I’m not interested in a business but I am interested in your product.’ Can I come and sit down and talk to you, and understand more about the product. So I did. And when I came home, my husband looked at me and said, ‘you think this is going to fly, don’t you? And I said, ‘yeah I do.’ At this point, we were very much more educated on businesses. We had started our own computer software company; we were being very successful in the business world. But one thing I can tell you Greg, is, no matter how wealthy a person becomes, they always like a good opportunity. So, it was really hard to walk pass something that required such a small investment, but had such a huge potential for profit and just turn away from it. And, because we did see it as a really great opportunity, we decided to join Morinda Company and we’ve been there ever since. So I’ve been with Morinda for eleven years and I feel like, I’ve found my network home now.

Greg: Alright. Wow! What a great story and a sad one at the beginning as well.

Ann: Don’t be sad; don’t feel sad, we found a solution. We found the solution.

Greg: Yeah, you found the solution. But like, the solution came out from frustration first. You were frustrated in not having money. And it was 1980’s, and the car broke, and all these happened at once and you just had enough!

Ann: Absolutely. But I find that that is often the generating factor. A person needs to be motivated to decide to get up and do something different.

Greg: So you were like, almost against the wall, two children, one on the way, and it’s like, many people would say like, ‘Oh! I would give up.’

Ann: Exactly. Well, you have to make a choice sometimes. Sometimes you have to say, ‘what am I going to do?’ ‘Am I going to just accept these circumstances?’ or ‘am I going to get up and do something different?’ And you have to get a bit of fighting spirit sometimes to survive in life or to succeed in life. So I think that, we just had that fighting spirit, and we wanted to get up and do better than what we were doing. But we didn’t, you see there were options there Greg, I mean, we could’ve just gone out and find a job, and put the kids with a sitter and done some of those traditional things. But we also have priorities, of wanting to have that happy family and home life at that time. And that’s what made network marketing interesting at that time; was because it allowed me the flexibility to have that other goals that were in my life. And to fulfill both of those needs at the same time. I didn’t have to give up watching my children grow up in order to participate in network marketing. I would have felt I missed a lot if I had to give that up. So I don’t feel it’s a sad story. I feel it’s a happy story because, yes, it was absolute our need which pushed us into researching and looking, and considering options, but it worked well and I feel it’s been a happy progress because I have been able to meet a lot of my goals in my life through this vehicle. So yeah, I am happy that I joined networking and I’m happy that I had that stressful point. I might have missed them good opportunities through the years.

Greg: Yes. Like sometimes we think about life as a path with only good things happening to us, and we like, we hate when something is about to happen or when situation goes bad. But actually, these are often learning opportunities, like a curve, learning curves where we actually can create something new or change the path or jump into something that will become successful. I’m really curious, because you mentioned that, so you needed a car at that time and like, you were desperate like, ‘okay I need a car. I need to work on the car.’ And you joined the company, and it was your first time in network marketing. So like, how long did it take you to earn the money for that purchase?

Ann: It only took me about a month to start earning. 

Greg: Really?

Ann: Now, not to buy it out right. But we were able to generate enough cash to make payments. So I didn’t like going plaint on all this money straight out right. But we found a good deal on a used car, and we organize to make payment, and within the first month I was earning enough money to make my car payments and more! Probably just because I was so motivated. I did not just sit down at home and do nothing.

Greg: So tell us, what you did?

Ann: Something that people do need to understand. Network marketing is not a ‘get rich quick scheme’. It’s not, you just check some money and then you sit around and then the money falls back in your lap. It’s a business, and you have to work it. And we were very motivated. And so immediately, I got out there and I started scheduling. At that time it was a party plan company. I started scheduling parties, my husband would baby sit the kids at night, I’d go and hold the party, I would sell a lot of products, and I just found it. Yeah, it wasn’t that difficult because I just was motivated. And then when you’re motivated to do something, you do it.

Greg: So you said, you were organizing parties and you were selling the product. So you had no previous experience in selling or did you?

Ann: No, I didn’t. No, not really. 

Greg: So how did that happened? Like, you had no experience in selling, then you organized some parties, and suddenly you’re selling products to people.

Ann: I was. Yes. As I say to you, I think motivation is a huge factor. I did not need a lot of motivation because what I was selling was interesting to people. So I basically just put the products in front of the people and explained the benefits and they were just buying.

Greg: Are you saying that was easy?

Ann: It actually was. It actually was. I mean it’s not always. I understand that. But in that particular case, it just was. If you have the right type of products that people are really interested in and they have confidence in you, and of course when you start networking a lot of times you’re going to friends and family that has confidence in you, and then, they have a trust in you and yes. Part of the problem sometimes is we think things are hard, and it doesn’t have to be hard. You know now quite frankly, throwing parties is not something that I would probably like to do today all the time, and when I chose Morinda, one of the reason I chose it, is because of its marketing plan had a different structure and parties was not something I had to do. But at the time, the plan that I chose, parties was the best way forward and making those product sales put fast money in my pocket, and that’s what I needed.

Greg: So you say you joined Morinda eleven years ago?

Ann: Yes.

Greg: And would you tell us what Morinda does? What kind of products?

Ann: Yes. Morinda, is a company that helps people to look, feel and live younger longer, by helping them to manage their true age with a special proprietary range of natural products, mainly made from the noni fruit and other of earth’s best ingredients. Now, a person’s true age is basically what your body thinks it is versus what you actually are. Again it’s a very relevant message. Because so far Greg, I haven’t found anybody, who has a goal of getting old and decrepit. People want to live and be as healthy and as active as possible. And of course we all want to live young. Everybody likes to look and feel young. So the product range helps people with those benefits. So, again a very relevant, timely message, but it’s all based on natural fruit products and it’s lovely because it’s very healthy.

Greg: Great! So you joined the company eleven years ago, was it, how was your first year in the company? Was it easy, hard, what did you find, what have you learned in the first year?

Ann: Yeah. If I had to describe it in one word it would be, exciting. My first year was exciting. And the reason that I would have said that, is because, you know what? It’s really exhilarating to experience growth and a striving buzz of a new business. And I had already gained a lot of experience over the years in business in general and in network marketing. And it does make a difference on how you view things and how you choose things, when you have some experience under your belt. But, I went out, when I do something I’m not going to do it halfhearted. So immediately when we decided to join Morinda again, I Immediately started to work. Now, this time I wasn’t running around holding parties, but what I was doing was calling people on the phone and telling them about the new opportunity that I’ve found in the products range. I was helping people to purchase those products and to join the business, to share the message as well. And people were joining, and it was just exciting! And I watched the team grow. In the first two months Greg, I personally introduced twelve people who decided they wanted to be a part of the business. And from those twelve, within two months, they were more than forty. Within a few months it had grown to hundreds. Because once the momentum starts, once people find something they love, and they’re excited about it, and they’re making money with it, they can’t help but tell people. And when they tell people, everybody wants to be a part of it. So the next thing that happen is, you just got this snowball rolling. So that  grew, that grew and grew over months and it was, it didn’t take very long at all for my check to go up considerably, but I was in profit from month one. I never was out money. I always was in profit. Now, that doesn’t mean that I had tons of extra profit every month, but I did. I was always covering costs and in profit from the very beginning. But when I go into business, that’s what I go into business for. I go into business to make profit. I don’t go into it just to sit around. So I just, once again, I got up and went to work. Now, once I went to work with those twelve people, my job shifted. My job was no longer to go out as much and sell the business. It was to mentor those people and to help them become successful. And that’s what I focused on, helping and mentoring and building the team members that were working with us, to make sure that they were becoming successful and happy and enjoying their business as well. Because if you don’t help people to succeed, you’re not going to succeed. That’s what network marketing is about. So my job has been over the years, I do introduce a few people from time to time personally, but I spend more of my time as my business has grown, and I’m more selective now, and I choose people who truly want to succeed. I try to choose people who want to work and then I spend time helping them develop. And because of that I expect something from my people as well. If I’m going to take my valuable time and spend it with them, then I need them to want to grow a business, so we both succeed.

Greg: Right. Yes. So it sounds like, first of all, you’ve changed your objection and you went from selling the product more into recruiting new people, and the second thing I noticed was, as you said, you became selective. So it’s like, at the beginning when people are starting in network marketing they’re often desperate to find anybody. Yeah and they go out there and say like, do you want to be a distributor? Do you want to be a distributor? They try to search, while it’s what you’re saying is not necessarily effective? 

Ann: Correct. One of my key phrases that I teach people or quite early on is, ‘desperation does not make a good networker.’ If you are acting from a position of desperation, you will be pressuring people, and what do you do when somebody pressures you Greg?

Greg: I just walk away.

Ann: Exactly. So if people are feeling pressure, and sold to, they’re going to run a mile, and therefore you won’t succeed. You have to approach network marketing and direct sales from a position of wanting to help people. And when you approach from that position and looking out for what is best for the other person, considering whether it be a customer or a new distributor, you need to consider what their needs are. You don’t want to give a product to a customer that is wrong for that customer. You want them to get a product that’s going to give them benefits that they’re going to be happy with, that they’re going to give good testimonials to other people about, that they are going to want to buy again and again. And when you’re working with someone who’s a distributor, you need to find out what it is that that distributor needs, and then help them meet their goals. If they’re not there to meet my goals, they’re there to meet their own goals. And when I forget that and I put myself in the front, then my business starts going downhill. When I remember that my job is to help others my business grows. And that’s what you need to do. You need to remember that desperations does not make a good networker. Now, that doesn’t mean desperation doesn’t drive you to find networking sometime.  Like I was in the first. Like I was in the first. But that desperation drove me to take action, but not to take the wrong action. If you take the wrong action, you will get the wrong result. And that’s important. You got to have the right training. If you don’t understand that, you need the right mentor who will explain and help you to take the right action.

Greg: Yeah. So sounds like you two are good action for most of the time because you managed to grow your network into an earlier seven hundred people. I’m wondering, how do you manage, how can you manage seven hundred people, how does that work?

Ann: I can’t. I mean when you think about, if you’d said to me Greg, ‘go out and build a group of seven hundred people.’ I probably would have fainted. You just can’t picture that kind of a progress. And I can’t mentor seven hundred people personally. What I have to do in network marketing in order to be able to deal with that, is to have my top leaders, and mentor them, so that they can mentor their top leaders, who can mentor their top leaders. You have to have an organizational structure. And you cannot work with seven hundred people individually. Not enough hours in the day I’m afraid. But what you do, is you also work with the people who are working. Because there are a lot of people who are coming to network marketing and they don’t come in with the motivation, they don’t get up, they don’t go. And for those people, you don’t spend a lot of time. Because they have to want it. You can only help someone who wants help. I told the guy the other day on the phone, ‘if you want to be a part of my team, you have to want this and choose it because I can’t push a piece of string.’ So I can only help you, if you have drive. So you’re going to work with the people who have the drive, who have the desire, who want to go forward, and you’re going to identify your key leaders and that’s who you going to work with. As far as the group goes, I support the group through things like webinars and group meetings that they can bring people to, things like that. But I can’t individually mentor seven hundred people. It’s just not possible. But I have to teach my first people the correct things, so that when they copy me, and they teach back the next generation, we have to be copying the right behaviors, the right attitude, the right actions. If we’re copying the wrong ones, then it will fail. So we have to make sure that we are getting the right actions from the very beginning. And it all starts with me. And in fact it started before me, with the people who introduced me. There’s a huge influence chain, and I tell you what, it’s a great responsibility when you look down and see seven hundred people who have been influenced by your actions. And you think, actually I am very responsible for those people and I owe it to them, that I do the right things and set the right examples.

Greg: Yeah. And how does that feel?

Ann: It’s overwhelming sometimes to understand that your life can impact so many people’s lives. And that just one tiny way of course, in a completely global part of a life. But we don’t realize sometimes how much our lives do touch other people in the world. And here’s just one little tiny thing, where I was trying to help somebody with the business and the product, and its effected over seven hundred people. And that seven hundred people who are distributors, that’s not all the customers that they are impacting with their products, which would probably amount into the thousands. So when you think about that, my first decision to be a part of this group and to spread the word about these products and their help messages, and the benefits that they have, have impacted thousands of people.

Greg: Now, I want to focus a little bit on these distributors. We know a bit about your process that you found the right people at the beginning and then they just build the real networks. So can you tell us a bit about that? What was your first step in finding the right people and how did you train them to do it rightly?

Ann: Right. When I started with Morinda, because I already had a lot of experience from my previous years, I already had identified some people. So for that particular business, it was easier to start with people that I already knew and had identified, and just to show them the opportunity. And I already knew some leaders. But when you first start in network marketing, you might not know that kind of information. When I first really started in networking, I didn’t know all the people. But you do kind of know certain characteristics of people that would make them a good leader. Sometimes I call them a center of influence. You might know somebody who has a big social network. So if a person has a big social network, they obviously have certain personal characteristics which make them attractive to other people. They have an influence on those people. So you’re going to be able to identify potential leaders, but then what you have to do next is, you have to talk to people, to find out whether or not they have a reason to want to be involved. And in so doing, then you can help them. So to identify leaders, a lot of times you don’t know, it’s the actual fact. When a person first expresses an interest in a business, you don’t know necessarily yet, whether they are going to be a leader or not. And to pre judge somebody is wrong. Because there are some people in networking, more than one time that everybody had written off. You would not have thought for one minute, that that person would be successful. But they were motivated. And when they came in to the business, they started taking the right actions, they were willing to listen, they were willing to get up and do something. And because of that, they started to become successful. And you build leaders; you look at what’s happening in a person’s life. You take their actions, when they make a decision to start, you watch their actions. And if they are making those actions, not excuses, but actions, then you mentor them more, you develop them, you help them, you get them the training that they need. You look for what they’re doing well and you look for what they’re not doing well. And you complement what they’re doing well and then you bring in the parts that they’re doing well and you help them to develop those areas until a person has all the skills sets that they need to be successful. So it’s a matter of observing, because just like if you brought in a new employee into a business, there’s going to be an areas that they may do well right off the bat, other areas that they don’t, and you’re going to have to spend some time training them, otherwise they’ll never learn to do the right things to fulfill their role in the business. And the same thing is true in networking, you have to look at the person’s desire and skills and willingness and then you work with those who want to work and you develop it. The difference between an employee and a distributor, is that this distributor, they truly have a choice and they’re in this for themselves. They’re not in this for you. And you just have to say it’s going to be something that comes from within. They need more drive.

Greg: And you mentioned that before, it’s important, what’s the reason behind joining network marketing in the first place for these people. So it’s like someone may want an extra income and do like an hour a day of an extra work, and they’re not expecting to have a fulltime involvement in it or like a large sum of income. The other people may think in the other way. They want to be like fully involved, and they want to make thousands of pounds every week or every month out of it. So like, different expectations may be crucial, like for you, looking at what maybe an outcome of taking this person on board. 

Ann: Yes. Well I don’t write anybody off because they have low goals. Okay. When I’m looking at people, I’m happy, I’m just as happy with the person who only wants two hundred extra pounds a month, as I am with the person who wants two thousands extra pounds a month or two hundred thousand pounds. It doesn’t matter to me what their goal is. The important thing is, is that they really do have a goal and they are willing to put something in to get it. If a person just wishes to have something, ‘You go down and buy a lottery ticket,’ that’s a wish. You wish you would win a million but you don’t have a real expectation of it. A goal is very different. A goal has a decision behind it. A goal says I am going to have those two hundred pounds a month or I am going to have those two thousand pounds a month. Whatever it be. And I am going to put into it what it takes to get that. So what I do is, I look at a person’s goal. If I was mentoring you Greg, I would sit down with you and I would look at your goals and I would say, ‘what is it you want to get and why do you want to get it?’ Because the why is very important because the why keeps you moving when things don’t seem to be going in the right direction. It keeps you motivated long enough for you to learn your skills, so that you can achieve. Because we’re not always successful at first, because we don’t always have the right skills developed yet, and it takes a little bit of time sometimes, depending on where you are in life. The experiences you already have and the skills that you already have, as to whether you have the skills you need when you first start or whether you need to develop those skills. And the why, is the reason you keep going but the decision is the deciding factor between, ‘am I going to switch the TV off tonight and do work?’ ‘Am I going to forgo, going out with my friends tonight and do work?’ ‘Or am I going to just put the work on the back burner again, and wait and wait and wait.’ Because those people just wish for money. The people who really desire to achieve their goals will decide it and they will set aside the appropriate amount of time to achieve it. But if I found that you had a desire to earn a great deal of money but you had only a desire to set aside a minimal amount of time, we would have to assess whether that was realistic. Because you need to able to have something that’s achievable and we need to set a realistic expectation of what you are going to achieve with that amount of time. It is achievable to get to large amounts of money with a smaller amount of time to invest but it takes longer. You’re not going to do it in a very quick period, if you’re only able to give it a few hours a week. But that’s the great thing about networking. It allows people to set their goal at their levels and to grow things at their pace. And that is why it suits so many people. That is why the majority of the people Greg, the vast majority, I would say probably in the 90% range of people involved in networking or direct sales, are part time. They have other jobs or they just do it part time while they’re keeping their children or something. But they don’t do this as a fulltime income and they’re not expecting a fulltime income from it. And that’s great! For the past twenty five years that’s what networking has been for me. Part time income. It was in addition to what we were earning in our jobs. And I used that additional money as seed money for investment. We were able to buy things like properties and other things which also brought money into our family and helped us to build our wealth. But you have to have money to invest money. And sometimes when you got a job, you’re just living from paycheck to paycheck. Where do you get that money to invest and to start your own business or to start you own investments? And that’s what network marketing gave for us. Now I’m transitioning into fulltime because I want to. I want to spend time helping and mentoring others, so that they can learn to do these skills and learn to be able to have that success in life. So it’s about that.

Greg: And when you mentioned there is 90% people working part time and some are working fulltime, they’re fully committed into it. And then I just see the other picture of people who are like, have to make the decision on whether to turn the TV off that evening or just do the work or just give up. And like expectations out of it, these are all different matters, but turning TV off doesn’t have to be that painful if you are doing exciting things. You go out to people, you talk to them, you meet them, you’re doing these parties, selling stuff to them, by the way, and it can be really a rewarding experience.

Ann: It can be. It can be. But we are creatures of habit, we are stuck in our track sometimes, even if it’s a bad road or if it’s a comfortable one, and what you have to do is you have to have that, that’s why I say to you, the reason you’re doing the business is so important because it’s that reason which makes you break out of the rot. 

Greg: And the reason might be, for example, as people think they can, okay, I go back to this focus thing like, people do things often, many things like, ‘okay let me start with this company.’ ‘Oh, no that doesn’t work.’ ‘Let’s go to the other company.’ ‘Oh, no it’s not working.’ And the often reason it’s not working, because it’s them. It’s the people who are trying to work, are trying to sell, are trying to do whatever in that company, but they have no skills yet. So they need to be patient in building up their skills, and then after they build the skills, they can become successful in any type of business. Am I right?

Ann: Yes. Yes. The grass always seems greener. Now I’m not saying you shouldn’t be careful, and choose the right company that matches you. There are certain types of payment plans that suite different goals, desires, skill sets better, than other payment plans. So you should always choose very carefully. But if you’re not meeting with success, you need to assess all the factors, and generally what you’re saying is correct. The first question is really got to be, ‘am I doing the actions I am supposed to be doing?’ And sometimes, it’s because you know them but you just don’t do them. And sometimes, it’s because you don’t know them. And the question then is, ‘have I got the right mentor? Did I choose a person, who could actually help me and teach me my skills?’ That’s a very important factor in choosing where you work in the networking field. It’s making sure that you’re happy with a place that can help you develop. And the person who can help you develop.

Greg: Yes. So if I was going to join a networking marketing company today, the first thing I would ask myself is, ‘am I excited about working in this company?’ And I may like, ‘am I excited about this product?’ ‘Do I believe in this product?’ ‘Do I believe in it?’ And the next question would be, ‘okay. What can I learn?’ ‘What skills do I need to improve to be successful?’ Right, I can see that 45 minutes mark on our clock. So I’m just going to the last sets of questions and we’ll wrap up.  So can you tell us about how you are doing in Morinda right now? What kind of benefits can you reap after those eleven years? 

Ann: Yes I can. Obviously for all of those eleven years I’ve been collecting an ample of commission every month from the development of my team, from the product sales that we make every month. Then I do still collect commissions which is highly profitable. Certainly from a business perspective, a very nice profit ratio. So that’s a great thing. And I also receive rewards such as travel. I win travel sometimes and things like that. But at the moment, I’m very focused on Morinda’s new program called The Area Developer Program. It’s a ground breaking program in our compensation plan where we reward people who are helping to expand distribution of products by developing and mentoring new teams. Now since that’s something that I really enjoy doing, I have a goal of becoming one of Morinda’s first area developers and I’m going to get a lot of extra benefits if I achieve that goal. So it’s going to give me additional commissions, spot bonuses, entry on the global bonus post. So a lot of things and recognition. Recognition is important to a lot of people. So there’s still a lot of places for me, still to grow with my Morinda business and although I have been 25 years part time, I have just transitioned into full time. So now I’m beginning to focus more and more of my energies into achieving that goal. So yeah, a lot to do with Morinda and I’m very excited about the prospects on where we’re going at the moment. Choosing very carefully the people I want to mentor, to help me in this program and to help them in this program, because they can also become area developers and achieve really good bonuses. And then in the process, I’m really excited about helping some people to develop.

Greg: So about these people, what advice would you give to people who are just starting in network marketing?

Ann: Okay. I have four points I’d like to make to people who are just starting. Number one; treat it like a business because that’s what it is. Think about it very carefully. If you were going to go out and buy a new business, you would do some research, you would make sure you were choosing the right products to sell. Do the same thing with your network marketing business. Make sure that you find the right products that you’re excited about. Just like you said a minute ago. But don’t think of it as get rich quick. You are going to have to put an effort, so make plans to have your business open. It’s a business. Point number two, would be to choose very carefully, chose wisely the company you’re going to work with. Make sure that that company has good ethics, that you are comfortable with the people who are running that company, that you are comfortable with the products, that they are legal and they’re helpful to people and the compensation plan that’s going to suite your personal style and help you to grow and can meet your needs. I’d recommend that that company probably should be a part of the direct selling association. It’s something you should check because that’s an organization which helps companies to maintain ethical standards. Point number three, choose your mentor wisely. When you’re going to join a company, you want to be introduced into that company by a person that you feel comfortable is going to be able to help you grow, that they’re going to be able to help you develop your skills sets and that they’re going to be willing to help you. Because that’s going to be a great asset to you, particularly if you don’t already have a super developed skill set. The fourth one is to always keep in mind that you are there to help people. And that’s it Greg.

Greg: Okay. Really, really good points. I’m sure they would be helpful to anyone who is thinking of joining network marketing business.

Ann: I hope so. I hope so. It’s a good industry, but you just need to think about it in the correct manner and do the right actions. 

Greg: Yeah. So if there are people listening and they want to find out more about you or Morinda or Network Marketing in general, how can they contact you?

Ann: The best way to contact me Greg, is either through my email or I do have an answering service that can take phone calls 24/7 and get messages through to me. Obviously, I am not always available 24/7. So email is simple, ann@caprigo.com and the phone number for my answering service is 0845 0542282. So if anybody wants the information then just let us know, we’ll make sure, we point you in the right direction.

Greg: Great. Thanks for sharing this details. So that would be very useful for people who want to talk to you more about it. So again, if you want to talk to Ann Fisher, email her at: ann@caprigo.com or call her on 0845 0542282. Ann, it was a great pleasure to have you on the show today. Thank you for sharing your story and all these valuable points. I’m very happy to have you on the show. Thank you.

Ann: Thank you, Greg. Delighted to have been here.